But what most people don’t know is that I also have a lot of experience with e-commerce technology and developing successful e-commerce sites from the ground up.
In my view, the biggest challenge in successfully getting into e-commerce is:
AVOID MAKING MISTAKES !!
Meg Lammers makes very unique, customized wedding jewelry. You’ll find her wedding jewelry in stores like Kleinfeld’s in Manhattan, New York City, as well as at wedding and jewelry boutiques across the country.
The objectives were straight-forward:
1) Let’s do this ONCE and do it right!
2) Develop an e-commerce site that properly presented the company, the brand, and its wedding jewelry.
3) Use an e-commerce platform that was easy to design with, flexible, scalable, and would be very search engine friendly. Wedding jewelry is a very competitive category on the Internet.
4) Find and select a developer who had the right experience with e-commerce sites to collaborate with and build the site. This wasn’t an “off-shore” project, it’s not an out-of-the-box template, and you don’t go to ODesk for projects like this – unless you want a disaster on your hands!
5) Collaborate on the design to build a “best-in-class” e-commerce site with all the features and functionality that makes an e-commerce site work very well.
6) Include all the appropriate tools so that users who visit the website and browse through it have a great experience and are likely to convert into customers.
7) Integrate social media to reach a targeted audience of young women who are engaged and soon to be married. “Engage” with them online to promote the brand, products, and unique value proposition Meg Jewelry offers brides.
This was one of my all-time favorite projects. It was a pleasure to work with the owner of a company who has a clear vision and values the power of bringing together the right resources to do something – and do it very well.