What You Should Know

Here are what I think are the five biggest mistakes wedding professionals make when marketing to brides online. If any of these sound familiar to your situation, it might be time to re-evaluate your Internet marketing plan – before it’s too late!

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This question comes from my Build Your Wedding Business private Facebook group. If you’re not a member already just stop by and ask to join, it’s free but private to encourage a frank and open dialog between wedding professionals. I’m really trying to look for ways to increase the leads that come into my sales funnel, any ideas Chris?”

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Conversion is what Internet marketing is all about. It’s “where the rubber hits the road” and it’s what puts money your bank account! You might have what you think is a great looking website, you might like it A LOT, you might have designed it yourself and people who see it might tell you “it’s great,” but without conversion all of that doesn’t mean a thing.

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I thought I’d pass along the email marketing checklist that I use AFTER a message is created but BEFORE it is queued up and sent. I created this and have used it for some time now. It helps me make sure the email newsletters I produce for my clients look great, are top-notch professional presentations, leave a good impression on the reader, and get great CONVERSION. Using a checklist virtually eliminates any mistakes that can have an immediate and negative impact on the people reading your email newsletter. Grab your copy at my new Practical Online Marketing blog.

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There is a lot of bad information out there. I talk to far too many people who have spent too much money and seen very little as far as return-on-investment. Here are 10 common Internet Marketing myths that lead to failure. The end result: you waste time and money while simultaneously losing sales to your competition.

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Testimonials are a powerful way to turn more of the brides and grooms who visit your website into inquiries, phone calls, and ultimately sales. Here are four simple questions that will help you get OUTSTANDING testimonials.

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OK… you’re getting two or three inquiries a week from your website and you think your website is working pretty well. Maybe 10 or 12 per month. Wouldn’t two or three inquiries A DAY be better? 50 to 60 per month? That’s 500 to 600 per YEAR!

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Google actually ranks PAGES it finds on the Internet, although most people just think of it as website ranking. Here’s a great overview of how Google Search works, straight from the horse’s mouth!

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A lot has changed with Google Analytics over the past several months. If you think Google Analytics was complicated in the past, buckle your seat belt because there are more tools, more features, and a lot more things to figure out, use, and configure. Here is how you tell how many people are visiting/browsing your website RIGHT NOW, yes right this moment.

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You can get better results from your Internet marketing ten minutes at a time. Today I want to take a moment to discuss DOMAIN REGISTRATIONS.

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You think you’re saving a few bucks with cheap hosting but in reality it can be VERY RISKY. In my opinion, it is too risky. Cheap hosting is often associated with hosting servers that have performance problems or get hacked. Hackers find their way in some back way, plant some malware on your domain, and the next thing you know Google is warning people that your website is dangerous. Just take a look at the warning Google gave me. Read more at my new Practical Online Marketing blog.

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Facebook “Offers” popped up on my Facebook business page today. From the Facebook support page: Offers are a great way to drive new people to your business and to engage your customers. They also encourage people to talk about your Page when your offers are shared between friends. Offers are free for admins to create […]

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Facebook has taken the world by storm but make no mistake, it has some fairly significant risks associated with it – particularly for business owners who are working hard to BUILD their online reputations and influence. Not understanding these risks, and proactively protecting your Facebook account, will not be an excuse for an embarrasing “faux […]

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90% of the people who I have seen fail share one thing in common – they “put all their eggs in one basket.”

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Here is a fun and very interesting INFOGRAPHIC what gives you just a glimpse of what happens on an average day online. If you step back for a moment and think about it, it gets pretty clear how important your Internet marketing strategy today and going forward must be.

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It can be very frustrating. A bride visits your website, likes what she sees, fills out your inquiry form, and makes an online inquiry saying “I just want a price.” Based on the feedback I’ve received while talking with wedding vendors nationwide about this issue, particularly over the past 12-16 months, the “I just want a price” bride has probably tipped the scales and now makes up the majority of your inquiries. Here’s what you can do.

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Here are a handful of excerpts, related to blogging (Blogging Basics), from my upcoming book “1000 Things Every Business Owner & Manager Should Know About Internet Marketing.”

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Google+ (Google Plus) is Google’s answer to Facebook. It’s Google’s latest attempt, and most powerful attempt to date, to push deeper into the world of social media. They’ve stumbled a bit in the past, but this time it looks like they’ve got it right.

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Let’s cut right to the chase: despite the fact that you’ve heard “it’s really pretty easy,” and a friend who owns their own business tells you “I work on my website all the time,” you don’t really the experience or expertise to fool around with anything behind-the-scenes at your website.

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You might have heard the radio commercials from Constant Contact that claim email marketing is “easy.” The implication is you’ll be flooded with new business shortly after you launch your email marketing campaign and send your first few messages. Nothing could be further from the truth.

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There are some common things I see among the people who struggle with their Internet marketing. I’m talking about people who waste time and money marketing to brides online and have very little to show for it. Or those getting marginal and/or inconsistent results.

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One common theme I hear when I speak with business owners who are marketing to brides online is that Internet marketing gets overwhelming very fast. I would have to agree 100%. At times, I find my head spinning.

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Here are handful of popular Internet marketing myths that can hurt the success of your marketing to brides online strategy.

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Is your website design killing your business? When asked why people distrusted a website, 94% cited DESIGN problems. If you’re not getting the results you want, or you need a new website that properly represents the high-quality products or services you offer, I can help. Drop me a line via this online inquiry form and I’ll follow-up to schedule a mutually convenient time to connect on the phone.

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With 19,000 respondents The Knot by far has the best data when it comes to keeping a finger on the pulse of the wedding industry. The most recent Brides American Wedding Study (Conde Nast), by contrast, only had 3,000 respondents (2011 Brides American Wedding Study data).

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