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Most webmasters are decent people . They mean well and many are good at what they do. The problem is they are not Internet marketing experts. They have not mastered search engine optimization, they don’t understand conversion, they might not tell you everything you should know about the Internet. Here is the link to my report: 25 Things Your Webmaster Didn’t Tell You (and it could be killing your business!).

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In today’s fast-paced world it takes clarity and focus on high-leverage activities, activities that deliver the maximim impact towards your clearly defined goals and objectives. Today, as I was reading this, I started thinking about Social Media Marketing. You know, Facebook, Twitter, LinkedIn, etc. While these tools do have a place in your overall Internet marketing plan, I’m quite confident telling you that if you are spending more than 2 hours per week

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The number one reason you build a website is to promote your business and get more inquiries. Inquiries lead to appointments, appointments lead to sales. You do that with a combination of different Internet marketing tools, one being your website. Another is your email newsletter. Another is your blog and still another is social media marketing (Facebook, Twitter, YouTube).

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I’ve often wondered if archiving your emails with services like Constant Contact had any value relative to search engine optimization. For the first time, I think I have a glimpse into what the answer might be and it’s “it just might, yes.” Sure, it’s helpful to have archives that people can get to. But it […]

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