Search Engine Optimization

Chris, I notice some of my competition showing up listed at Google and there is a picture next to their listing on the search engine results page. How did they do this? If a picture shows up it sure gets your attention fast and probably increases click-though! I see it regularly with your rankings at Google when I search “marketing to brides.”

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I talk with a lot of people who are confused about their rankings at Google. It doesn’t help that Google changes things from time to time, the latest change being the significant placement of “local” listings (Google Places) showing up on the majority of a SERP when a local search is performed (i.e. local search vs. broad search: “boston caterers” versus ” do it yourself catering”).

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