Social Media Marketing

LinkedIn Endorsements Have you been getting email notifications from LinkedIn about “endorsements?” People you may know, and others you have no idea who they are, have “endorsed” you for some type of expertise. Here are two opinions about LinkedIn endorsements that will give you some insight about their value. My two cents: I think a […]

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I was pretty excited to see Gail Goodman, CEO of Constant Contact, mention Marketing to Brides Online and my Build Your Wedding Business project in her new book “Engagement Marketing.”

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Facebook “Offers” popped up on my Facebook business page today. From the Facebook support page: Offers are a great way to drive new people to your business and to engage your customers. They also encourage people to talk about your Page when your offers are shared between friends. Offers are free for admins to create […]

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Pinterest is definitely an online tool wedding professionals should add to their Internet Marketing Toolbox. Here are a few tips to help you use the hot new social media site Pinterest appropriately and more effectively.

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Pinterest has caught on like wildfire and it’s no big surprise it is so popular in the wedding industry. But as I write this (3/27/12) you still need an invite to get in. You can request one from their site and probably will get one within a week. Or just send me a request via email.

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Social media marketing, using Facebook, Twitter, Google+, FourSquare, Stumbleupon (and there is a very long list) isn’t a quick fix for anything. Social media marketing, except in very, VERY rare cases, does not deliver significant results quickly. It’s not a magic bullet, but social media can deliver a powerful ROI and compliment your other marketing efforts when done correctly and effectively long-term.

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Thinking that social media is one of the primary sales tools for your business is a huge mistake (and won’t work that way!). Put all the hype aside and the experts will tell you that social media marketing is all about engagement and content. Social media marketing works when you WORK it.

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Social media marketing, like all things related to your Internet marketing, takes time and effort. It also takes a fair amount of precision “know how.” Throwing just any words on your Facebook wall, or posting from time to time compared to a consistent effort, is not going to do anything for your business.

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How many ways can you connect with someone? The list is growing, that’s for sure. I thought technology was going to make this all easier?

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Taking the time each day to login to Facebook, or Twitter, and post is time consuming. Before long you find yourself skipping a day or two, or a week. Then you give up altogether because it doesn’t look like it is working. But Facebook and Twitter are two very important tools in your Internet marketing toolbox. Will you book 20%, 30%, or 50% more weddings as a result, I doubt it. But it does increase your overall Internet visibility and it drives traffic to your website. Take a look

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If you want to keep your finger on the pulse of Internet marketing, or just the Internet in general, you’ll want to follow Mashable. It’s a silly name, sure, but a seriously great site to stay connected with. If you have an iPhone you can use their iPhone native app which was just released. Look […]

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Face it (har har)… Facebook can be a bit confusing. Actually, it drives me nuts. You have your main page, you have people who are “Fans,” which in case you missed it last week is now called “Like.” You have things that are written on your wall. You have a “News Feed.” So how do […]

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Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, we’re using Google’s Blogger for our blog but thinking of moving it to WordPress. Do you think this is a good idea? A: Absolutely! WordPress is the Ferrari of blogging software and the software is free. Blogger works, but it is not nearly as powerful […]

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Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, how important is Facebook as part of our overall Internet Marketing? A: Social media, Facebook, Twitter, and even blogging, is a very important part of your overall Internet Marketing strategy. By itself it is not an effective way to marketing and promote your business. Certainly, […]

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Facebook is a social networking website. You can join for free and create a Facebook profile at http://www.facebook.com. Once you join Facebook you can add friends and send them messages. One way is to invite them to become your “friend” or a “fan.” You can update your personal profile to notify friends about what you […]

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One of the tasks associated with successfully using Twitter is to find followers and follow others. There are all kinds of ways to do this. Even tools that automate the process for you. But my experience with these  automated tools is that I mostly get get-rich-quick type followers pushing the latest MLM scheme (i.e. Trump […]

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Blogging takes a little bit of effort, but when done right you can expect the benefits and return-on-investment to be very good. If you don’t have time to learn how to blog properly and blog regularly (i.e. create keyword-rich posts, with the appropriate links back to your website, probably two a week minimum), hire someone […]

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