Marketing To Brides Online

Google Alerts is a free service from Google that will send you an email alert anytime Google finds something online with the keywords you define. This is pretty cool stuff and provides you with incredibly valuable marketing intelligence for free.

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Is it time for a new website? Maybe you’re not getting the results you once got? Maybe your site is starting to look dated? Brides are planning the most important day of their lives and your website has to make an immediate FABULOUS first impression. If not, they’ll just click their “back button” and look for […]

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Basic Search Engine Optimization What is Basic Search Engine Optimization and why is it important? Showing up as one of the top ten listings on a Google search engine results page (SERP) is tremendously valuable to your company. If your website does a good job of converting a visitor into an inquiry, or some other […]

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Today I came across a post at Bridal Tweet that pretty clearly communicated meta-tags, relative to search engine optimization and “ranking,” which are basically the same thing, are no longer relevant. It actually says you “no longer have to waste your time with this…” ” Meta Tag Optimization. There was a time when meta tags […]

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Ask Chris Q: Chris, we’re thinking of adding one of these interactive webpage spokespeople to our website. We think it will help to get the attention of the brides who visit our website. What do you think? A: Please don’t. You are wrong. I see this live fake guy (or live fake girl) on the […]

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Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, things are pretty slow. Any ideas on how we might kick things up a bit? A: I sure do! Here’s one. Go through all of your inquiries from the past six months to a year and call everyone who made an inquiry. Yes, CALL. I […]

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Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, we’re using Google’s Blogger for our blog but thinking of moving it to WordPress. Do you think this is a good idea? A: Absolutely! WordPress is the Ferrari of blogging software and the software is free. Blogger works, but it is not nearly as powerful […]

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Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, how important is Facebook as part of our overall Internet Marketing? A: Social media, Facebook, Twitter, and even blogging, is a very important part of your overall Internet Marketing strategy. By itself it is not an effective way to marketing and promote your business. Certainly, […]

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I love GMAIL and have been using it as my email client for about 4 years now. What do I like most? It’s free SPAM protection/blocking/automatic filtering Filtering and labeling Works great with my iPhone Integrates with my Google Calendar, prompts me for appointments via SMS/iPhone GChat lets me chat online with my team and […]

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There are seven factors to consider when designing your forms for maximum conversionability and persuadability: * Size * Fields * Labels * Benefits * Prominence * Call to action * Confidence building Link: http://www.bryaneisenberg.com/2010/04/7-form-factors-to-increase-conversions/ Source: Bryan Eisenberg

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Earlier this evening, Google CEO Eric Schmidt took the stage at Atmosphere, a special event where Google and an array of speakers presented new cloud technologies to CIOs. Quentin Hardy, National Editor of Forbes Media, conducted a one on one interview with Schmidt, which was followed by audience questions. The discussion covered a range of […]

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In Google Analytics you can set-up “accounts” and “profiles.” For a few different reasons, a lot of people set-up multiple accounts – one account for each website or blog they want to track. That’s probably NOT the best way to do this. Alternatively, and maybe better depending on how many websites and blogs you use […]

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Initial Planning and Internet Marketing Plan Development Just as you shouldn’t build a house without a well drafted plan, you can’t expect success online without a well-crafted Internet marketing plan. Flying by the seat-of-your-pants online is a fast-track to wasting money and time. We clearly map out and present our clients with a 12 month […]

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Chris Jaeger wrote: My Favorite Search Engines My Favorite Search Engines Google – http://www.google.com Yahoo! – http://www.yahoo.com Bing – http://www.bing.com  

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You Tube should be part of your overall Internet marketing strategy and falls into the  social media marketing bucket (see: Internet Marketing Strategy diagram) Here is how you can start your video at YouTube at a specific point other than at the beginning. I can think of a lot of ways to using this effectively. […]

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Google Alerts is a free service from Google that notifies you via email about online news and information, which Google search crawlers have found, that match the keywords and keyword phrases you select. It will send you a summary, or an “alert,” of what it found as well as a link to the source. Pretty […]

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Today I had the pleasure of speaking with Natalie Bradley. I’ve followed her online for some time and I’m impressed with her knowledge and her information (and I can’t say that about many people!). When it comes to growing a wedding business she’s the authority on business growth strategies and an expert business coach. Natalie’s […]

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There is so much bad advice and information about Internet marketing in the wedding industry that I think I’m going to pop a fuse. I’m talking about from people in the wedding industry who suddenly are Internet marketing authorities. If you want the REAL story and the RIGHT information (appropriately and completely explained) I hope […]

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Here’s a free download of my report… 25 Things Your Webmaster Didn’t Tell You (and it’s hurting your wedding business and marketing to brides online strategy) now available as a free micro-report. Enjoy!

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Top Ten Marketing To Brides Online Tools: Google Analytics Google Analytics is a “must have” tool in your Internet marketing toolbox for those serious about their Internet marketing. If you are marketing to brides online it will be an incredibly valuable resource that *really* tells you if your website is working – or not working. […]

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Connect with me at these Social Media sites: Twitter – http://www.twitter.com Facebook – http://www.facebook.com/ LinkedIn – http://www.linkedin.com

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There are about 2.5 million weddings every year in the United States. June is the most popular month for weddings, then August, followed by September and October. The average budget for a wedding is estimated to be $24,000+. So… about $40 BILLION is spent on weddings every year in the U.S. There are a few […]

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OneWed Announces Partnership with SheKnows Chicago, IL (December 8, 2009) /PRNewswire/ — OneWed.com, the ultimate online source for the truth in wedding planning, announced today their new partnership with SheKnows.com as their primary wedding content provider. In addition to providing specially created OneWed content for SheKnows Weddings, OneWed will also provide SheKnows readers with direct […]

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Your Constant Contact campaign information is now available as an iPhone app. Check the status of your email campaigns See who clicked, opened, forwarded, bounced, and unsubscribed Create a new email list on the fly – you’ll see it when you’re back at your computer Add a new contact while you’re out networking – your […]

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Marketing To Brides Online – 10 Reasons A Bride Will Leave Your Website It’s hard enough to get good traffic to your website. The last thing you want to do is lose a bride once she’s there. If you’re buying online advertising (which is smart!) you’ll want to maximize your investment and make sure you […]

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