Internet Marketing Basics

Here are what I think are the five biggest mistakes wedding professionals make when marketing to brides online. If any of these sound familiar to your situation, it might be time to re-evaluate your Internet marketing plan – before it’s too late!

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It’s January again and time to check the drop-down date/year options for your online inquiry forms. In addition to removing old years that have past you’ll want to add an extra year. Some of my clients are getting inquiries for next year already! How many years should you put in this option? It depends. I […]

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90% of the people who I have seen fail share one thing in common – they “put all their eggs in one basket.”

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Like many of you, I’m always on the lookout for ways to stretch my advertising and marketing dollars. One of the ways I’ve always kept my costs low is by using EMAIL marketing. Here’s why you should be using it also.

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Let’s cut right to the chase: despite the fact that you’ve heard “it’s really pretty easy,” and a friend who owns their own business tells you “I work on my website all the time,” you don’t really the experience or expertise to fool around with anything behind-the-scenes at your website.

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You might have heard the radio commercials from Constant Contact that claim email marketing is “easy.” The implication is you’ll be flooded with new business shortly after you launch your email marketing campaign and send your first few messages. Nothing could be further from the truth.

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The number one reason brides and grooms will leave your website is because of slowness. Sure, there are plenty of other reasons, but that’s #1.

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Ten Reasons A Bride Will Leave Your Website

It’s hard enough to get good traffic to your website. The last thing you want to do is lose a bride once she’s there. If you’re buying online advertising (which is smart!) you’ll want to maximize your investment and make sure you don’t give a bride any of these reasons to leave your website before making an inquiry.

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