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When it comes to website design there are two key points to keep in mind – conversion and crawlability. That’s it. Everything else is a secondary issue. Your website must convert the brides who find it into your desired form of action (i.e. conversion). In most cases, this is an inquiry or phone call for […]

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Here is a link to my Internet Marketing for Wedding Professionals newsletter archive. Marketing to Brides Online / Internet Marketing for Wedding Professionals

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Marketing to Brides Online with Chris Jaeger Newsletter Archives May 17, 2010 – Kiss of Death, Facebook 101, Avoid This Bad Advice – Marketing to Brides Online

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Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, things are pretty slow. Any ideas on how we might kick things up a bit? A: I sure do! Here’s one. Go through all of your inquiries from the past six months to a year and call everyone who made an inquiry. Yes, CALL. I […]

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Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, we’re using Google’s Blogger for our blog but thinking of moving it to WordPress. Do you think this is a good idea? A: Absolutely! WordPress is the Ferrari of blogging software and the software is free. Blogger works, but it is not nearly as powerful […]

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Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, how important is Facebook as part of our overall Internet Marketing? A: Social media, Facebook, Twitter, and even blogging, is a very important part of your overall Internet Marketing strategy. By itself it is not an effective way to marketing and promote your business. Certainly, […]

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I love GMAIL and have been using it as my email client for about 4 years now. What do I like most? It’s free SPAM protection/blocking/automatic filtering Filtering and labeling Works great with my iPhone Integrates with my Google Calendar, prompts me for appointments via SMS/iPhone GChat lets me chat online with my team and […]

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Earlier this evening, Google CEO Eric Schmidt took the stage at Atmosphere, a special event where Google and an array of speakers presented new cloud technologies to CIOs. Quentin Hardy, National Editor of Forbes Media, conducted a one on one interview with Schmidt, which was followed by audience questions. The discussion covered a range of […]

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Turn More of the Brides Who Visit Your Website Into Inquiries You only have a few seconds to grab a bride’s attention once she gets to your website. Online marketing folks call it the “3 Second Rule” and it seems to hold true. Here are five tips to grab a bride’s interest and keep her […]

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You’ve probably played pin-the-tail on the Donkey. With a blindfold on it can be hard to find what you’re looking for, right? Sure, you MIGHT find the target and you MIGHT even hit it dead on center. But chances are you will not. When it comes to search engine optimization one of your goals needs […]

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From The Wedding Report (Shane McMurray) Average Cost Of A Wedding Drops 10.2% In 2009 – 2009 Wedding Industry Spending Numbers The wedding cost numbers for 2009 are in and they look close to expected, according to Shane McMurray at The Wedding Report (http://www.theweddingreport.com). Couples spent $19,581 in 2009 compared to $21,814 in 2008, a […]

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There are four things you USE a website for: Advertising Marketing Promotion Sales But a lot of people forget WHY they have a website. Understanding the WHY will help you to make better decisions about your overall Internet marketing strategy and planning, how and where you invest your dollars, and setting the appropriate expectations when […]

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Do you have the right anti-malware, anti-virus, and other appropriate protection in place on your computer? (def: malware) Is it up-to-date? If not, it is just a matter of time before you end up dead-in-the-water with a computer that doesn’t work the way it should. When it happens it’s a horrible feeling. You feel violated, […]

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This week’s tele-clinic/workshop for ADVANTAGE members is about avoiding bridal bail-out at your website. Face it, it’s hard enough to get brides to your website. The last thing you want to do is give them a reason to leave – or “bail-out.” Tele-clinics are free for subscribers of my ADVANTAGE program. If you are already […]

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Good News… Bad News [Joke] A friend of mine went to the doctor for an exam and at the follow-up meeting the doctor told him “I have some good news but some bad news.” My friend, now appropriately anxious, said “Give me the GOOD news first.” “The GOOD news is you have 24 hours to […]

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Connect with me at these Social Media sites: Twitter – http://www.twitter.com Facebook – http://www.facebook.com/ LinkedIn – http://www.linkedin.com

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