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Why are domain names important? For a lot of reasons. Here are ten reasons owning
the right domain name, or maybe even multiple domain names, is a good idea.

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When you have the right look and feel, add to that very carefully crafted and engaging marketing copy, and then get your website top ranked at Google, life is good. Very good, indeed. You’ll get more inquiries and you’ll close more sales. I call it the "Oh Yes" moment and it’s probably the single most important factor when it comes to your online success. [Full Article]

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With a little luck I’m hoping to have a new, free downloadable ebook available May 1st. It’s titled: 50 Things Every Business Owner or Manager Needs to Know About Internet Marketing. This excerpt is about DOMAIN REGISTRATION.

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I want to pass on some advice that will save you hundreds of dollars – and – hours of unnecessary downtime: get and keep updated virus and malware detection software on all of your computers!

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Those in the wedding industry who have a search engine optimization strategy, one that has been in place for a year or more, don’t have much to worry about. The rest… say “Adios.”

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I’ve had the pleasure of meeting some really great people in the wedding industry over the past 12 years. I thought I’d pose 5 questions to 10 of those who I consider wedding industry leaders. Watch for updates here as the responses come in.

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Here is the upcoming line-up of topics for my FREE monthly workshops specifically
designed for those marketing to brides online.

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Q: Chris, we recently read that we can add the email addresses we get from the bridal shows we participate in to our email marketing database without again getting a brides permission, or what I believe is called a direct “opt-in.” Is this right? We’re confused as to what the right thing to do is? [Full Article]

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I see a lot of people make mistakes and most of the time it’s just because they didn’t know that they should be doing something, didn’t get the appropriate advice and support, or didn’t understand something. Here are ten things you should know about your domain registration and management.

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Q: Chris, I know you love Wordpress. Would you share some of your favorite Wordpress plugins? Which ones do you like the best?

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Taking the time each day to login to Facebook, or Twitter, and post is time consuming. Before long you find yourself skipping a day or two, or a week. Then you give up altogether because it doesn’t look like it is working. But Facebook and Twitter are two very important tools in your Internet marketing toolbox. Will you book 20%, 30%, or 50% more weddings as a result, I doubt it. But it does increase your overall Internet visibility and it drives traffic to your website. Take a look

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TINSTAFL. They say there is no such thing as free lunch, but actually, my twice a month newsletter is 100% free. There is no cost, no obligation, and if you don’t like it you can unsubscribe at anytime. My newsletter has helped thousands of wedding professionals book more weddings – and it will help you too! Recent subscriber kudos: * Increased inquiries 30% in less than a month using recommended technique. * Cut Google Adwords expenses by 300% by changing one setting * Increased appointments and sales 65% in 90 days * Moved from page two at Google to page one in less than two weeks after making three small changes. Subscribe today and I’ll give you a free copy of my special report: “Should You Advertise at The Knot (and other things you should know about online advertising before you spend another dime!).”

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I highly recommend that you think twice before using cheap hosting for your website, especially if you have over 1000 visitor sessions a month. These "$4.95/month hosting" programs are much more likely to have performance problems and also are at a much higher risk of security hacks. Remember, slow loading websites and slow loading pages are the number one reason people leave websites. [Avoid Cheap Hosting]

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Is it time for a new website? Maybe you’re not getting the results you once got? Maybe your site is starting to look dated? Brides are planning the most important day of their lives and your website has to make an immediate FABULOUS first impression. If not, they’ll just click their “back button” and look for […]

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Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, we’re using Google’s Blogger for our blog but thinking of moving it to WordPress. Do you think this is a good idea? A: Absolutely! WordPress is the Ferrari of blogging software and the software is free. Blogger works, but it is not nearly as powerful […]

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Q&A with Chris Jaeger, Marketing to Brides Online Q: Chris, how important is Facebook as part of our overall Internet Marketing? A: Social media, Facebook, Twitter, and even blogging, is a very important part of your overall Internet Marketing strategy. By itself it is not an effective way to marketing and promote your business. Certainly, […]

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I love GMAIL and have been using it as my email client for about 4 years now. What do I like most? It’s free SPAM protection/blocking/automatic filtering Filtering and labeling Works great with my iPhone Integrates with my Google Calendar, prompts me for appointments via SMS/iPhone GChat lets me chat online with my team and […]

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Here are a list of popular acronyms you commonly see related to Internet marketing and marketing to brides online.

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Earlier this evening, Google CEO Eric Schmidt took the stage at Atmosphere, a special event where Google and an array of speakers presented new cloud technologies to CIOs. Quentin Hardy, National Editor of Forbes Media, conducted a one on one interview with Schmidt, which was followed by audience questions. The discussion covered a range of […]

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I know you have a million things to do but taking time to write a press release about your company, and then distribute it, has HUGE benefits. Over time, if you do this consistently (six to eight times per year) you’ll see great results. The cost is a couple hours of your time or you […]

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The State of Our Unions monitors the current health of marriage and family life in America. Produced annually, it is a joint publication of the National Marriage Project at the University of Virginia and the Center for Marriage and Families at the Institute for American Values. The 2009 State of Our Unions makes clear that […]

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Turn More of the Brides Who Visit Your Website Into Inquiries You only have a few seconds to grab a bride’s attention once she gets to your website. Online marketing folks call it the “3 Second Rule” and it seems to hold true. Here are five tips to grab a bride’s interest and keep her […]

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You’ve probably played pin-the-tail on the Donkey. With a blindfold on it can be hard to find what you’re looking for, right? Sure, you MIGHT find the target and you MIGHT even hit it dead on center. But chances are you will not. When it comes to search engine optimization one of your goals needs […]

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It should be no news to you if you’ve followed me for any amount of time, or subscribe to my Marketing to Brides Online newsletter, that I highly recommend Go Daddy. Especially when it comes to domain registration and domain management. Their customer support is second-to-none. Here are a bunch of Go Daddy promotional codes […]

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People always ask for my opinion about website hosting and here’s my opinion about Jumpline hosting. Think of it as a quick little Public Service Announcement about the skeevy annual hosting program at http://www.jumpline.com. 1) No 24/7/365 technical support; the minimum standard for hosting in my opinion. 2) Can’t cancel an annual contract until within […]

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