EMAIL Marketing

I thought I’d pass along the email marketing checklist that I use AFTER a message is created but BEFORE it is queued up and sent. I created this and have used it for some time now. It helps me make sure the email newsletters I produce for my clients look great, are top-notch professional presentations, leave a good impression on the reader, and get great CONVERSION. Using a checklist virtually eliminates any mistakes that can have an immediate and negative impact on the people reading your email newsletter. Grab your copy at my new Practical Online Marketing blog.

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Like many of you, I’m always on the lookout for ways to stretch my advertising and marketing dollars. One of the ways I’ve always kept my costs low is by using EMAIL marketing. Here’s why you should be using it also.

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You might have heard the radio commercials from Constant Contact that claim email marketing is “easy.” The implication is you’ll be flooded with new business shortly after you launch your email marketing campaign and send your first few messages. Nothing could be further from the truth.

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EMAIL marketing is an important part of an effective overall Internet marketing strategy. Personalization and how you use it appears to make a significant difference in open rates (i.e. how many people actually OPEN your email message). This data is from AWeber Communications based on their user/customer data.

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I’ve often wondered if archiving your emails with services like Constant Contact had any value relative to search engine optimization. For the first time, I think I have a glimpse into what the answer might be and it’s “it just might, yes.” Sure, it’s helpful to have archives that people can get to. But it […]

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Your Constant Contact campaign information is now available as an iPhone app. Check the status of your email campaigns See who clicked, opened, forwarded, bounced, and unsubscribed Create a new email list on the fly – you’ll see it when you’re back at your computer Add a new contact while you’re out networking – your […]

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Your Constant Contact campaign information is now available as an iPhone app. Check the status of your email campaigns See who clicked, opened, forwarded, bounced, and unsubscribed Create a new email list on the fly – you’ll see it when you’re back at your computer Add a new contact while you’re out networking – your […]

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Big companies should know better. EMAIL novices make these kind of mistakes, but I have to believe the bigger companies with resources to properly manage email marketing campaigns do this on purpose – to make it difficult, or impossible, to get off their email marketing lists. Case in point: Upromise The college savings “program.” Upromise […]

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If unsubscribes are low, you’re doing the right thing(s). If they are frequent, or a high percentage of your subscribes (5% or greater) it’s a good time to re-look at your e-newsletter content. Don’t send email(s) for the sake of just putting out email(s). Actually, that strategy will more likely hurt your reputation. I call that the “throw mud on the wall and see what sticks model.”

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I hear Constant Contact advertising on the radio all the time. Constant Contact is a web-based email newsletter production and distribution service (ASP or application service provider). They really are doing a great job promoting their product. I use it myself to produce and distribute my own email newsletter, Internet Marketing for Wedding Professionals, and […]

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Using an EMAIL signature can help you more effectively communicate your marketing message to potential new customers. Here’s an example that will give you some ideas on how to “punch up” a plain old email response and help you get repeat traffic, improve your conversion, and ultimately close more sales.

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Tips to help you build your email marketing list.

Last week I recommended that you use email marketing as part of your overall Internet marketing strategy. EMAIL marketing will help you grow your business and be more profitable – even during a recession.

EMAIL marketing works. It’s very effective (when done correctly), costs virtually nothing when compared to traditional direct marketing, and produces immediate results. Here are a few ideas to help you build your list, most of which won’t cost you a dime:

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I recently made a post about using EMAIL marketing to help you promote your products and services cost-effectively during tough economic times. The product I’d recommend you look at is Constant Contact. It’s fairly easy to use and inexpensive. It also generates excellent tracking metrics that quickly tell you how well your email marketing efforts […]

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Like many of you, I’m always on the lookout for ways to stretch my advertising and marketing dollars. One of the ways I’ve always kept my costs low is by using EMAIL marketing.

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