Ask Chris

START HERE – Greetings to all Wedding Professionals! I am your host, Chris Jaeger. Thanks for visiting my Marketing to Brides Online website. If you are looking for help with your Internet marketing, if you want to (1) get better results from your website, (2) see it top ranked at Google, and (3) get more inquiries – you’re in the right place. If this is your first visit please take a moment and subscribe to my weekly Build Your Wedding Business newsletter. It’s absolutely FREE and the best way to learn more about who I am, what I do, what I’ve done for others, and get some awesome expert advice that will help you book more weddings and grow your business more profitably.

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This question comes from my Build Your Wedding Business private Facebook group. If you’re not a member already just stop by and ask to join, it’s free but private to encourage a frank and open dialog between wedding professionals. I’m really trying to look for ways to increase the leads that come into my sales funnel, any ideas Chris?”

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Chris, I notice some of my competition showing up listed at Google and there is a picture next to their listing on the search engine results page. How did they do this? If a picture shows up it sure gets your attention fast and probably increases click-though! I see it regularly with your rankings at Google when I search “marketing to brides.”

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Need expert advice from some with more than 15 years of experience in the wedding industry? Let’s get on the phone, discuss your business, discuss your marketing strategy, and more specifically your Internet marketing strategy.

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Hundreds of thousands of websites were recently affected by the change Google made in their ranking algorithm. It’s being called the “Panda” update. If your website ranking fell it’s time to get some expert advice. Waiting for it to come back might not be the best strategy.

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Here are the codes and format you need to send a text message to someone from your email. You can also use this with the forms at your website (cc:). Cool stuff!

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Have questions about your Internet marketing? Having trouble getting top ranked with Google, thinking about a new website and need some direction? Here are answers to questions people have asked me recently? Ask Chris

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Is your website design killing your business? When asked why people distrusted a website, 94% cited DESIGN problems. If you’re not getting the results you want, or you need a new website that properly represents the high-quality products or services you offer, I can help. Drop me a line via this online inquiry form and I’ll follow-up to schedule a mutually convenient time to connect on the phone.

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Share your ideas, ask questions, get help with a sticky situation, and more, at the Wedding Business Today Crowdsource. Don’t know what a CROWDSOURCE is? Stop by and take a look. It’s easy and it’s free.

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About.ME caught my attention recently. It’s probably something you want to register for and use. It’s got the right domain name (ala “Google”) and some cool tools to help you manage your online visibility and social media connections.

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Q: Chris, we’re very happy that we took your advice and now use Google Anayltics to monitor our website traffic and our blog traffic (we installed it there too!). You mentioned that we can schedule reports to automatically be sent to us via email, saving us the time of logging into Google Analytics every time we want to review our traffic, but I can’t find that option. I bet you know where it is?

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Q: Chris, how can we tell how many people are visiting our website via their mobile devices? At your suggestion, we’re using Google Analytics.

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Each of the search engines are a little different when it comes to what they are looking for. Generally speaking, I optimize for Google and the others, Yahoo! and Bing, more or less follow. But it’s good to understand what each are looking for. Here are links to the individual guidelines.

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Q: Chris, we always run out of space with Twitter when we’re trying to tweet. The links we are trying to pass are really long because of the way our web designer designed our site using sub-folders and long file names. What can we do?

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Q: Chris, how can we get our website better ranked with Google? A: One thing you can do is more effectively use keywords and keyword phrases at your website and blog to create “relevancy” for Google. Try this… Create a “Master List” of Targeted Keyword/Keyword Phrases Take a pad of paper and create a list […]

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I talk to a lot of people who are telling me they’re having trouble closing the inquiries they get from their website. Even if you’re a seasoned closer, sometimes a little refresher course is helpful.

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Anyone who has a blog has experienced the nuisance of comment spam. You know when people pretend like they really like your blog, only to be hoping you post their comment with a link back to their website (i.e. link value). Here are three tell-tale signs your blog comment is BOGUS.

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On February 24th, (2011 Google announced a significant update to how it ranks websites and blogs. It made the front page of the Wall Street Journal and started a flurry or email hitting my inbox. It also started a barrage of junk-email trying to sell “save your position at Google” services. Frankly, most people have […]

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Here are some of my favorite Internet marketing and business building tools. For all intents and purposes, I am a one-man-show. Without the right tools it would be impossible to run my business.

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EMAIL marketing is an important part of an effective overall Internet marketing strategy. Personalization and how you use it appears to make a significant difference in open rates (i.e. how many people actually OPEN your email message). This data is from AWeber Communications based on their user/customer data.

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Here’s another easy thing you can do TODAY that will REALLY make a difference when it comes to your search engine rankings. Google loves to see links from other websites pointing to YOUR website. These are often called “inbound links.” Take 20 minutes today, or sometime this week, and make sure you have inbound links […]

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You might like your website, your mother might think it’s great, and maybe even a few brides have told you “we loved your website.” But is it really working as well as it should? Is it optimized for CONVERSION? What about search engine optimization? Maybe it’s time for an expert’s opinion and recommendations. I have more than 15 years of Internet marketing experience in the wedding industry and a track record of developing successful Internet marketing strategies and building websites that deliver great results. Click here for more information and to read what others are saying about their recent review.

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Recently I talked about conversion, turning more of the brides and grooms who visit your website or blog into inquiries, phone calls, and sales. Visit my YouTube channel to take a look!

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If you’ve been following me for a couple years you know I love Google Webmaster Tools. They have been a part of my success in getting my client’s websites and blogs top ranked with Google.

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Google Alerts is a free service from Google that will send you an email alert anytime Google finds something online with the keywords you define. This is pretty cool stuff and provides you with incredibly valuable marketing intelligence for free.

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