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There are some common things I see among the people who struggle with their Internet marketing. I’m talking about people who waste time and money marketing to brides online and have very little to show for it. Or those getting marginal and/or inconsistent results.

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Here are handful of popular Internet marketing myths that can hurt the success of your marketing to brides online strategy.

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Worried that you’re not getting all your inquiries? Here is some valuable advice that I’ve recommended to several clients over the years. Not everyone has this problem, but if you do, or think you do, here’s a quick, effective solution.

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Do you really think you can build a website that works for $5.00/month?

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Would you let a plumber fix your electrical wiring? Would you let an auto-mechanic diagnose an illness? Certainly the answer to these questions is “no,” at least I hope that is what you said.

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Long gone are the days when a website was all you needed to effectively market and promote your business online. Today’s tech-savvy brides and grooms expect more than that and you will be at a significant competitive disadvantage with “just a website.”

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Anyone who has been online for any amount of time knows how difficult it is to get traffic to their website or blog. It’s not free, it’s not easy, and you better convert those visitors into inquiries, phone calls, and ultimately sales. It’s all about conversion and other than the Internet marketing hype-sters… no one is telling you to use any of these techniques.

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Getting your website and its pages top ranked at Google, and at other search engines, in the “free results,” also called the “organic” results, is the process known as search engine optimization (SEO). It is not free and it is not easy. It will take you either time, or money, and probably both. When people […]

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I highly recommend you consider using a separate domain for your blog, in other words host your website using one domain and host your blog using another domain. This creates more online visibility for your company compared with combining your website and blog under one domain. Google and other search engines see them as separate […]

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To properly measure the success of your website, or a blog that resides at a different domain name than your blog, you’ll need a tool to accurately measure your traffic. That tool is Google Analytics, the free traffic monitoring and analysis tool from Google. Google Analytics is fairly easy set-up, install, and use. Simply go […]

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A Google Account is an online account with Google, a virtual key, that “opens all the doors” to Google’s free Internet marketing tools. This includes Google Analytics, Google Webmaster Tools, Google Voice, and more than a dozen other Google productivity tools.

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Early next year I will publish "250 Things Every Wedding Professional Needs to Know About Internet Marketing." It will be THE book you want to keep near your computer at all times. You may even want to get a copy for your webmaster. As I write it I’m making it available online. If you have a moment leave a comment (option at the bottom of each page).

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It would be foolish to think your website is the only one brides are going to visit when planning their wedding. If you want more inquiries, if you want brides to pay your price, you better look better than your competition – all of them!

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Would you buy a car without a gas gauge? Certainly you would not. So why do people put a website online and then not monitor the traffic? Without question the best way to monitor your website traffic, as well as the traffic at your blog, is by installing and using Google Analytics.

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The fact is Internet marketing is outside the expertise of most webmasters. In most cases, relying on your webmaster to develop and execute your online marketing strategy is a big mistake.

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The “Oh Yes” moment is a term I keyed two years ago. It describes the moment when a bride who visits your website says to herself…

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When your website looks anything less than a 5 STAR production, in other words looks cheap or home-grown, brides will expect to pay less for your services and products.

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Based on what I’ve seen over the years there are only two reasons online advertising fails. The first is that the source providing you traffic is delivering poor quality traffic. It also may be delivering too little traffic (i.e. poor quality, poor quantity). The second reason would be a poorly designed website. It’s not rocket-science; you don’t get a second chance to make a first impression with brides and grooms on the Internet.

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When you purchase a domain and build a website you also need to find website hosting. There are thousands of hosting companies to choose from. When choosing a hosting service for your website or blog, be sure to select a company that offers 24/7/365 LIVE PERSON support.

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Your domain name is a key component to effectively creating online success. It’s an important building block in your overall Internet marketing strategy and helps you brand your company’s products and services. Domain names also play an important role in a well-planned search engine optimization strategy.

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Companies that offer cheap hosting, say less than $9.95/month, do so by putting thousands of websites onto one hosting computer, also known as a hosting server or server. The problem: cheap hosting is almost always associated with slow overall performance and web page load times as your website fights for a slice of hosting server memory with thousands of other websites on the same server.

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I see a lot of people make mistakes and most of the time it’s just because they didn’t know that they should be doing something, didn’t get the appropriate advice and support, or didn’t understand something. Here are ten things you should know about your domain registration and management.

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Limited Time Download 25 things every business owner or business manager needs to know about Internet marketing (excerpts).

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